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Spotlight Partner: Underwaterpistol

The power of Fredhopper. The flexibility of Shopify. Delivered by Underwaterpistol.
See Fredhopper & Underwaterpistol in Action
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We’re Underwaterpistol

A strategic Shopify Plus agency trusted by brands like BrewDog, Lyle & Scott, and Ooni. As one of the longest-standing Shopify partners in the ecosystem, we’re experts in helping large brands thrive in fast-paced, high-stakes environments. From being trusted with high stakes replatforming to Shopify Plus, to co-creating and delivering on initiative based roadmaps with some of the best brands on Shopify - we’ve built our reputation on delivering bold work for brands that expect more.

We built the official Fredhopper <> Shopify connector to bridge the gap between powerful enterprise merchandising and agile, scalable commerce. That means finally getting the best of both worlds: Fredhopper’s intelligent personalisation and logic, activated directly on your Shopify storefront.

We’re more than implementation partners. We’re strategic collaborators for brands that want to build futureproof, high-performance commerce experiences.

The Collaboration

As Fredhopper’s official connector builders and spotlight implementation partner, we work closely with the 91³Ô¹ÏÍø and Fredhopper teams to ensure smooth, robust, and fully supported integrations.

What you can expect:
  • Plug-and-play infrastructure tailored to Shopify Plus
  • Real-time data sync between your Shopify product catalog and Fredhopper
  • Seamless control over search, category merchandising and recommendations
  • Fully supported onboarding and implementation from a partner who built the connector
Why Underwaterpistol?

Enterprise eCommerce moves fast. So do we.

We bring deep technical expertise, strategic foresight, and a proven track record of scaling complex brands. Our connector is just the beginning - we help enterprise teams unlock long-term value from Fredhopper, Shopify, and everything in between.

  • Decades of experience in high-volume, high-growth commerce
  • Shopify Plus specialists with deep enterprise implementation experience
  • Custom-built the Fredhopper <> Shopify connector from the ground up
  • Trusted by category-defining brands to deliver performance without compromise
Ready to Make the Move?

If you’re looking to bring enterprise-grade merchandising to your Shopify stack, we’re the partner to help you do it - quickly, intelligently, and with a focus on measurable impact.